Graphic Designer: Gustavo Ritter
Motion Designer: Anaxandra Mortari
Copywriter: Fabiola Luchezi, Thaís Gomes
Photographer: Maico Mascarello
Agency: Única Propaganda
Client: @rasteroficial

Movement + Tech

Raster is a logistics and technology company with 17 years of experience in Latin America. With over 300 employees, the company focus on large logistics and secure transport companies in Brazil. The challenge of this project was to make Raster stand out in the market with a modern, digital and vibrant look.

The new identity has arrows to show the movement in the new brand concept "We move the world." The arrows, besides showing the direction and motion, also show the technology represented in the type form used in programming.  

Launched in the second half of 2020, the brand had a strong impact on the Brazilian market, drawing the industry's attention to this bold, bright, modern, and digital brand.

Thank you!